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From the Institute of General Semantics Website: FAQS

1. What is general semantics?

There are as many different ways to answer this question as there are to respond to "What is psychology?" or "What is behavior?" In fact, there are so many they've been collected into a compendium of definitions that are available here.

Here is one: General Semantics refers to a general system of evaluation-that is to say, a systematic methodology for individuals to use in understanding how they relate to the world around them, how they react to this world, how they react to their reactions, and how they adjust their behavior accordingly.

You could also say that general semantics is concerned with the continual processes related to how we perceive what goes on, ...

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