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Consumers' trust of business takes big dip, survey finds
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The Enterprise
- Article date:
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September 15, 2008
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Copyright informationCopyright Enterprise Business Newspaper Inc. Sep 15, 2008. Provided by ProQuest LLC. (Hide copyright information)
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The Better Business Bureau has released findings from its second BBB/Gallup Trust in Business Index survey, noting American consumers say in a seven-month period their trust in businesses has fallen in 13 of 15 industries measured, with an overall composite index decline in consumer trust of 14 percent.
Nearly half (47 percent) of those surveyed say they have only "some, very little or no trust at all" in companies they do business with in everyday life.
The survey and index, which measure consumer trust in businesses that consumers regularly deal with, were commissioned by BBB and conducted by Gallup. Based on its findings BBB will organize a business forum, ultimately geared toward ...
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