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Giving to the Pour
- Article from:
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Monterey County Weekly
- Article date:
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August 28, 2008
- Author:
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Copyright informationCopyright Monterey County Coast Weekly Aug 28-Sep 3, 2008. Provided by ProQuest LLC. (Hide copyright information)
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A peek at how Passionfish constructs their one-of-a-kind wine list.
It just doesn't happen. It would be like going to a San Francisco Giants game and paying 25 cents for a hot dog. Yet that's Passionfish Restaurant, a big-league dinner house where the wine is priced the same as in the grocery store.
Owners Ted and Cindy Walter don't mark up their wines for several reasons. One: They want to draw people to their door. Two: They want to have fun exploring avant-garde wines others haven't heard of. Three: They want to earn adoration among wine geeks-and the buzz that accompanies it.
The wine muse the Walters hired to pull it off is Jennae Lizza.
"Charging retail was their idea," says Lizza, ...
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