|
|
Article: NHRA, Full Throttle unveil new series logo for 2009
- Article from:
- National Dragster
- Article date:
- October 17, 2008
- Author:
CopyrightCopyright National Hot Rod Association Oct 17, 2008. Provided by ProQuest LLC. (Hide copyright information)
|
ATLANTA - The transformation of NHRA's Professional series from POWERade to Full Throttle, which began earlier this year, has reached another milestone with the unveiling of the new NHRA Full Throttle Drag Racing Series logo.
Full Throttle and NHRA collaborated to create a signature logo design that brings together the essence and personality of the brand and the sport in an iconic way.
"This logo represents the next generation of NHRA Drag Racing," said Gary Darcy, NHRA senior vice president of sales and marketing. "Our partnership with The Coca-Cola Company has been one of the longest and most enduring series sponsorships in all of motorsports, and we are confident that aligning NHRA with ...