Article: Very poor phorm

Article from:
New Statesman
Article date:
October 6, 2008
Author:
Copyright

REBOOT

Advertisers should not be allowed to spy on net users' browsing habits, writes Becky Hogge

Isn't online advertising marvellous? I go to the New Statesman website to look up the article I wrote on Phorm, the behavioural targeting advertising company, in March 2008. And there it is, right at the top of the page: a Google ad for Phorm. That Phorm is advertising using the company it intends to treat as its first true competitor is as ironic as the Phorm tagline, "Creating two revolutions: in online advertising and in privacy."

Well, perhaps not ironic. Phorm can claim privacy-enhancing features for its web -tracking service, but they are j ust that "enhancing", not "guaranteeing". And ...

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