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Article: Organizational Learning as a Moderator of the Effect of Strategic Planning on Company Performance
- Article from:
- International Journal of Management
- Article date:
- September 1, 2008
- Author:
CopyrightCopyright International Journal of Management Sep 2008. Provided by ProQuest LLC. (Hide copyright information)
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Many firms across multiple industries use strategic planning even though research indicates that only some firms benefit from this exercise. How confirms increase the performance effect of strategic planning? This study uses a learning perspective to examine this question. We adopt Huber's (1991) definition of organizational learning as the acquisition of knowledge by any of the units of an organization that the organization recognizes as potentially useful. This definition implies that organizations differ in their learning to the extent that they differ in the gathering and processing of information in, and about, themselves. We examine whether organizational learning moderates the ...