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Article: Doner Doing Del Taco Ads, Corporate Culture Rallies
- Article from:
- Orange County Business Journal
- Article date:
- September 29, 2008
- Author:
CopyrightCopyright CBJ, L. P. Sep 29-Oct 5, 2008. Provided by ProQuest LLC. (Hide copyright information)
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OCeanfront Out With Second Issues of Coastal Resort Magazine; Orange Label Adds Clients
MEDIA & MARKETING
W.B. Doner & Co., the second-largest ad agency in Orange County, has started a branding campaign for Lake Forest-based Mexican fast food chain Del Taco LLC.
The campaign, dubbed "go bold or go home," is designed to reflect the scrappy culture of Del Taco, according to Sharon Fogg, senior vice president of marketing at the restaurant operator. Del Taco is a distant No. 2 in its segment to biggie Taco Bell Corp. of Irvine, part of Kentucky-based Yum Brands Inc.
The campaign includes commercials, restaurant materials and marketing to Del Taco employees.
The company plans to hold ...