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Article: Double Time
- Article from:
- Orange County Business Journal
- Article date:
- October 27, 2008
- Author:
CopyrightCopyright CBJ, L. P. Oct 27-Nov 2, 2008. Provided by ProQuest LLC. (Hide copyright information)
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New Yamaha Execs Hone Marketing to Musicians
Buena Park's Yamaha Corporation of America has two new leaders and a renewed marketing strategy for the maker of musical instruments.
Earlier this year, the U.S. unit of Japan's Yamaha Corp. named Tom Sumner and Rick Young to run day to day operations of the Buena Park unit, which makes up an estimated SHOO million of its patent company's S5 billion in yearly sales.
The two executives, both senior vice presidents, replace retiring executive vice president Terry Lew is.
Young and Sumner report to President Hogan Osawa. who came on board last year to oversee the Buena Park operation and report to Japan.
Yamaha ranks as the top U.S. music and sound ...