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Article: LOOK BACK AND LEARN
- Article from:
- Credit Union Management
- Article date:
- November 1, 2008
- Author:
CopyrightCopyright Credit Union Executives Society Nov 2008. Provided by ProQuest LLC. (Hide copyright information)
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Here are seven tips for making sure your marketing campaigns spend members' money wisely.
Credit union marketers are some of the busiest people around. It takes a lot of lead time to get a campaign up and running; there is excitement as it unfolds and, likely, before it is finished, it is time to start the next project.
So, gathering data and feedback for a post-mortem can be a letdown. And, often there is no time to do it anyway.
Yet as Wendy Cleveland, CME, says, post-mortems are part of the responsibility that credit union marketers have toward their members.
"I think a campaign post-mortem is sometimes a step we overlook," says Cleveland, VP/marketing and business development for $516 ...