Article: Be Nimble, Be Quick

Parts Unlimited tries to bolster U.S. market while pouncing on lucrative Euro business

SAY WHAT YOU WANT ABOUT FRED FOX and company; they know how to run a business. Long ago Fox decided that he would build Lemans Corp. by supporting powersports dealers with sameor next-day shipping for more than a hundred-thousand parts numbers. Those dealers, in turn, would commit to buying a minimum amount of products from him each year.

Fox kept this focus, no doubt alienating many smaller dealerships across the country who either would not or could not buy a minimum of $10,000 in products from Parts Unlimited or Drag Specialties in a given 12 months. But it's not in Lemans' business plan to support ...

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