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Article: Kern's Launches Juices with Disney, Santa Ana Shop

Article from:
Orange County Business Journal
Article date:
November 24, 2008
Author:
Copyright

RiechesBaird Adds Healthcare Exec, Solar Energy Client; PowerMark Markets Client to Spas

MEDIA & MARKETING

Santa Ana-based Stremicks Heritage Foods LLC has started making a line of juices for kids featuring a Walt Disney Co. TV character.

Santa Ana's Specialized Marketing Services Inc. is heading up the marketing campaign for Stremicks.

The company's Kern's for Kids juice is aimed at preschool children. It comes in three flavors: apple, strawberry banana and berry.

Stremicks, which makes organic dairy products and juices, is using Disney's "Handy Manny" - a bilingual handyman who has talking tools - to market the juice.

The goal is to appeal to Hispanics, according to Michael Stannard, ...

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