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Article: NHRA Pro series to be sponsored by Full Throttle in 2009
- Article from:
- National Dragster
- Article date:
- December 12, 2008
- Author:
CopyrightCopyright National Hot Rod Association Dec 12, 2008. Provided by ProQuest LLC. (Hide copyright information)
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Another milestone achievement was made by NHRA with the announcement in late April that Coca-Cola North America's Full Throttle energy drink would succeed POWERade as the title sponsor of NHRA's premier Professional schedule, which will be known as the NHRA Full Throttle Drag Racing Series.
This new contract includes a two-year partnership extension through the 2013 season, ensuring that the business relationship between NHRA and Coca-Cola North America will be for a length of at least 12 racing seasons, representing one of the longest-running series sponsorships in motorsports marketing. The announcement also establishes the first major sportsmarketing play for the beverage company's ...