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Article: Once a Pioneer, Vonage Looks to Stand Out Again
- Article from:
- NJBIZ
- Article date:
- December 15, 2008
- Author:
CopyrightCopyright Journal Publications Inc. Dec 15, 2008. Provided by ProQuest LLC. (Hide copyright information)
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WHEN NEW JERSEY-based Vonage came on the scene in 2001, it became a darling by offering Americans Internet telephone service that looked and sounded like their traditional phone service at a fraction of the cost. It allows customers to talk on their same old phone, but spend less; in television and radio commercials, the company described it as no less than a "revolution."
Since then, the pioneering company, now based in Holmdel, has been hit hard by stiff competition, a bumpy IPO and a series of patent infringement lawsuits that cost it tens of millions of dollars.
Now analysts are asking: where does Vonage go from here?
"They aren't going to take over the world," said Stephen Beckert, a ...