Articles > Business magazines > Specialty and Local Interest magazines > Corporate Report Wisconsin articles > December 2008

Article: Wisconsin cheese personalities come to life in new print campaign

Article from:
Corporate Report Wisconsin
Article date:
December 1, 2008
Author:
Copyright

WISCONSIN HAS BEEN SYNONYMOUS with cheese for decades. Now, the Wisconsin Milk Marketing Board, a nonprofit organization funded by Wisconsin dairy producers and promotes the awareness and consumption of Wisconsin cheese and other dairy products, turns Americas general fascination with Wisconsin Cheese into more specific "cheese love" through associations with the many unique personalities of Wisconsin Cheese.

The new print advertising campaign, the first effort from newly hired Shine Advertising of Madison, broke in November issues of Better Homes and Gardens, Food & Wine, Gourmet, Midwest Living, and Cooking Light magazines.

The first ad in the series focuses on the personality of ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Wisconsin cheese: new varieties and flavor ...
Grocery Headquarters;  September 1, 2004 ;     700+ words ... ... category? Retailers that support Wisconsin cheese brands with both in-store promotions ... materials have also been known to increase Wisconsin cheese sales by as much as 4% across all ... great way to promote and merchandise Wisconsin cheese. This silent salesperson is ready ...

Article: 2003 Wisconsin Cheese Industry Conference.
Dairy Field;  February 1, 2003 ;     700+ words ... ... Wisconsin, this April? For the Wisconsin Cheese Industry Conference, the largest ... cheese production. The most recent Wisconsin Cheese Industry Conference gathered cheese ... family of student scholarships at Wisconsin Cheese Makers Association. Day 2, April ...

Article: Wisconsin cheese industry conference.(show ...
Dairy Field;  March 1, 2005 ;     700+ words ...The Wisconsin Cheese Industry Conference returns to ... The conference, sponsored by Wisconsin Cheese Makers Association (WCMA) and ... from the Demand Side Hosted by Wisconsin Cheese Makers Association, Wisconsin ...

Article: Share Your Secret -- You Could Cook at Gourmet Magazine With Sara ...
PR Newswire;  September 15, 2004 ;     700+ words ... ... come-true prize package in the Wisconsin Cheese Secret Ingredient Contest, sponsored ... by stocking-up on your favorite Wisconsin Cheese -- whether it's an American classic ... you never know -- your favorite Wisconsin Cheese recipe might just win you $10,000 ...

Article: Wisconsin Cheese.(Wisconsin Cheese: A ...
Internet Bookwatch;  April 1, 2008 ;     623 words ...Wisconsin Cheese Martin Hintz & Pam Percy The ... collaborative work of dedicated Wisconsin cheese enthusiasts Martin Hintz and Pam ... travel, history, and food), "Wisconsin Cheese: A Cookbook And Guide To The Cheeses ...

Article: Promoting pride and heritage: new Wisconsin cheese ...
Dairy Foods;  March 1, 2003 ;     700+ words ... ... to take the national marketing of Wisconsin cheese to the next level. The logo, which ... what consumers will see. It's how Wisconsin cheese will be identified and recognized ... styles, logos and looks being used on Wisconsin cheese. In many cases, in fact, there ...

Article: CHEESE BOOSTS FIRMS' ENTRY INTO MAIL ORDER SOME WISCONSIN ...
Wisconsin State Journal (Madison, WI);  November 18, 2001 ;     700+ words ... ... nation's leader in the dairy arena, Wisconsin cheese has retained its mystique, a quality ... said Bill Hastings, owner of Wisconsin Cheese from Paoli, which offers cheese from ... state. Jeff Price, owner of House of Wisconsin Cheese, which sells a range of Wisconsin ...

Article: Retailers honored in Wisconsin cheese display ...
Dairy Foods;  September 1, 2003 ;     700+ words ... ... increase consumer awareness and sales of Wisconsin cheese through the use of creative, in ... qualifying "Judge for Yourself" Wisconsin Cheese display contest, involving at least ... three brands and six varieties of Wisconsin Cheese through the use of print advertising ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives