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Article: Supplier Diversity Programs: Tap into Partnerships for a Competitive Advantage
- Article from:
- Supply & Demand Chain Executive
- Article date:
- October 1, 2008
- Author:
CopyrightCopyright Cygnus Business Media Oct/Nov 2008. Provided by ProQuest LLC. (Hide copyright information)
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Supplier diversity programs are more than socially responsible - they're also good for business. They help improve the way a company serves its markets, and they represent significant revenue opportunities for buyers and sellers alike. Supply & Demand Chain Executive recently sat down with Matthew A. Troka, vice president, product and partner management at CDW Corporation, to discuss his company's success with its supplier diversity program.
Supply & Demand Chain firecnf/?«; What did CDW see in the marketplace that caused it to explore the idea of implementing a supplier diversity program?
Matthew Troka: J W U.S. Small Business Administration recently spotlighted the economic ...