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Article: Register Starts Site To Book Print Advertising Online

Article from:
Orange County Business Journal
Article date:
December 8, 2008
Author:
Copyright

Magazine Publisher Targets Art, Crafts Niches; Integrated Campaigns for Mexican Avocados

The Orange County Register is taking a hands-off approach to advertising.

The newspaper has come out with a Web site from Britain's Wave2 Media Solutions Ltd. that allows businesses to go online and create and schedule their own advertising in the Register or in any of the community newspapers owned by the Register's parent Irvine-based Freedom Communications Inc.

"We've adjusted how we sell and deliver ads," said Mike Hodges, vice president of interactive sales at Freedom Interactive.

The Register is offering special incentives for placing ads through the Web site, such as free color and free days with ...

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