Article: There will be blood

There will be blood The immense success of Twilight, both the book and film, proves the vampire genre is still as potent as ever. How did Dracula and his brethren become such important modern myths and staples of popular culture? By Kevin Jackson The New Annotated Dracula Br am Stoker, edited by Leslie S Klinger introduction by Neil Gaiman W WNorton, 672pp, £28

Bram Stoker may not have been the most subtle of 19th-century novelists, nor a very profound thinker, but in the field of branding he must surely rank as one of the true greats. Imagine a world in which he had stuck to his original intentions, and called his novel The Undead and named its arch-villain "Count Wampyr". It's a chilling ...

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