|
|
Article: IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
- Article from:
- Targeted News Service
- Article date:
- February 5, 2009
CopyrightCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
|
The Interactive Advertising Bureau issued the following news release:
The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
The series of definitions in the VPAID Guidelines help the interactive industry:
*Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players
*Provide specifications that can be implemented by any ...