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Article: St. Norbert College to Sponsor AFP Webconference 'Introducing 'Donor Touchpoint Management'- A Marketing Approach to Donor Relations'
- Article from:
- Targeted News Service
- Article date:
- February 9, 2009
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The St. Norbert College issued the following news release:
St. Norbert College to sponsor AFP webconference "Introducing "Donor Touchpoint Management"- A Marketing Approach to Donor Relations" Thursday, February 26
St. Norbert College is sponsoring the following AFP Webconference:Introducing "Donor Touchpoint Management"- A Marketing Approach to Donor Relations
The session will examine donor relations from a marketing perspective and will describe the interactions with the donor, including acknowledgement, recognition and stewardship, as a series of "touchpoints." With this approach, donor relations becomes the management of those interactions or touchpoints. The session will outline ...