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Article: NAMM's Slow Jam
- Article from:
- Orange County Business Journal
- Article date:
- January 19, 2009
- Author:
CopyrightCopyright CBJ, L. P. Jan 19-Jan 25, 2009. Provided by ProQuest LLC. (Hide copyright information)
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Retailers, exhibitors and performers came to Anaheim last week to hear music and check out products at the International Music Products Association's NAMM show, which wrapped up Sunday.
Alicia Keys headlined the show, debuting Buena Park-based Yamaha Corporation of America's AvantGrand piano. Attendees and corporate bigwigs-including president of its parent company, Yamaha Corp.'s Mitsuru Umemura-were there to check out the $14,000 piano, which offers the sound and feel of a grand piano in a smaller size.
The company hopes the show and Yamaha's reinvented exhibition space will help buoy slower sales of musical instruments. Mark Anderson, marketing director for the keyboard division, said ...