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Article: Tyr Launches Gear, Pursues Speedo Suit
- Article from:
- Orange County Business Journal
- Article date:
- January 19, 2009
- Author:
CopyrightCopyright CBJ, L. P. Jan 19-Jan 25, 2009. Provided by ProQuest LLC. (Hide copyright information)
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Tyr Sport Inc. is looking for a rematch.
The Huntington Beach-based swimsuit maker had high hopes going into the Beijing 2008 Olympic Games, which served as a televised picture window for the biggest names in athletic apparel to show off their garb.
But the games created a grudge match between Tyr and rival Speedo, part of New York's Warnaco Group Inc.
In May, Tyr filed an antitrust lawsuit against Warnaco for allegedly trying to monopolize the performance swimsuit market via an improper relationship with USA Swimming, the governing body for the sport of swimming.
After a hearing in December, an Orange County judge will have to decide if Tyr's case will get thrown out or proceed.
If ...