Article: South Dakota's Measure 11

Unusual Messaging and Non-Traditional Coalition Partners Led a Red State to Reject an Abortion Ban By Connie Lewis and Nathan Peterson

In 2006, South Dakota Gov. Mike Rounds signed into law a near total ban on abortion-one that allowed the procedure only to save the life of a pregnant woman. The 2006 abortion ban did not include exceptions for a woman's health or for victims of rape or incest. As the sole abortion provider in the state, Planned Parenthood brought together a coalition of organizations and individuals to plan a response. From those discussions, the South Dakota Campaign for Healthy Families (SDCHF) was formed. In a state where ballot initiatives are part of the political ...

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