|
|
Article: The NPD Group Will Facilitate Management Conference Workshop
- Article from:
- Targeted News Service
- Article date:
- January 23, 2009
CopyrightCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
|
The National Sporting Goods Association issued the following news release:
Dee Warmath, vice president of retail insights at The NPD Group, will make a special presentation and facilitate a workshop for retailers at the 45th Annual NSGA Management Conference May 3-6 at the Westin La Cantera Resort in San Antonio, Texas.
Warmath will discuss a phenomenon known as "market blur," which occurs when what is believed to be true about the market has changed, causing retailers to be less able to identify threats and opportunities using traditional assumptions. This creates a blur effect that signals a need for a new model that will help retailers see opportunities and threats more clearly.
In this ...