|
|
Article: 'Tecate Friday Night Fights' New Partner
- Article from:
- Extra
- Article date:
- May 6, 2009
- Author:
CopyrightCopyright City Suburban Community Newspapers Inc. dba Extra Community Newspapers May 6, 2009. Provided by ProQuest LLC. (Hide copyright information)
|
ESPN and Tecate, the Mexican beer with character, agreed on a blockbuster deal that requires the two to come as one to promote "Tecate Friday Night Fights."
Tecate has built a strong relationship with adult boxing fans by sponsoring some of the biggest championship bouts in the last three years while ESPN has become a trusted sports broadcast entity everywhere.
"We see this agreement as a natural progression of Tecate's commitment to bring quality boxing events to our adult consumers in their hometowns," said Carlos Boughton, brand director for Tecate. "We are confident that our relationship with ESPN will catapult Tecate's positioning as the leading brand in the sport."
In addition, Golden ...