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Article: Motor Creative Doing Social Networking for Lantronix
- Article from:
- Orange County Business Journal
- Article date:
- June 8, 2009
- Author:
CopyrightCopyright CBJ, L. P. Jun 8-Jun 14, 2009. Provided by ProQuest LLC. (Hide copyright information)
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MEDIA & MARKETING
Irvine-based Lantronix Inc., a maker of networking gear for industrial uses, is looking to connect with customers through a social networking advertising campaign.
The company, which makes small electronic devices that allow vending machines, thermostats, retail terminals, ATMs and other machines to be accessed via the Internet or other computer networks, is looking to Linkedin, Twitter and blogs to promote its brand online.
"Lantronix has been listening to all the chatter about social media, both the pluses and the negatives," said Peter Quill, chief marketing officer at San ...