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Article: Wal-Mart renovates to retain shoppers
- Article from:
- Central Penn Business Journal
- Article date:
- July 24, 2009
- Author:
CopyrightCopyright Journal Publications Inc. Jul 24, 2009. Provided by ProQuest LLC. (Hide copyright information)
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REGION
Retailer wants to hold onto recession-spurred patrons
Midstate Wal-Marts are receiving a makeover.
At the core of the renovations is a focus on aesthetics. The merchandise is being displayed in a cleaner, more open layout that is easier to navigate. Lower-profile shelving also attempts to contribute to improving the shopping experience.
Wal-Mart leaders are looking to complete overhauls on more than 500 of their 4,100 stores nationwide this year, with 80 percent of the chain being converted within five years, said Kurt Knaus, a spokesman for Arkansas-based Wal-Mart Stores Inc.
One of the reasons for the renovations stems from the firm's changing customer base, which has grown with ...