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Article: Building a Global Bank: The Transformation of Banco Santander
- Article from:
- Business History Review
- Article date:
- July 1, 2009
- Author:
CopyrightCopyright Harvard Business School Summer 2009. Provided by ProQuest LLC. (Hide copyright information)
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Building a Global Bank: The Transformation of Banco Santander. By Mauro F. Guillen and Adrian Tschoegl. Princeton: Princeton University Press, 2008. ? + 266 pp. Figures, tables, bibliography, notes, index. Cloth, $35.00. ISBN: 978-0-691-13125-2.
Reviewed by Jesús M. Valdaliso
In describing the recent success story of Banco Santander, one of the world's top ten banks and currently the largest in the euro zone, Mauro F. Guillen and Adrian Tschoegl comment that it "is an oddity in the big leagues of global banking" (p. 1). There are several reasons for its distinctiveness: it is based in Spain, whose development lags behind that of other European countries and whose banks are hardly ...