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Article: An Ode to Accolate
- Article from:
- Pharmaceutical Representative
- Article date:
- August 1, 2009
- Author:
CopyrightCopyright Advanstar Communications, Inc. Aug 2009. Provided by ProQuest LLC. (Hide copyright information)
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Not every new product launch brings success, but they can bring out the best from the team
Representative Creativity featuring Orlando Ceaser
Listen closely to this vintaged tale
Of a battle for market share
To determine which product will prevail
'Tween Accolate and Singulair.
Focus on cadence as the story's told,
The rhythm of this epic work.
Who will be the victor as it unfolds
The upstart Zeneca or Merck?
The law of leadership says Accolate
Will win because the first should lead.
Two million prescriptions began the debate
On satisfying patients needs.
Which will do better to help patients feel
The therapy achieves the goal?
Thousands have witnessed Accolate's appeal:
All day/all night ...