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Article: This Time It's Different
- Article from:
- Politics
- Article date:
- September 1, 2009
- Author:
CopyrightCopyright Votenet Solutions Inc. Sep 2009. Provided by ProQuest LLC. (Hide copyright information)
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With the healthcare debate increasingly dominating the nation's political dialogue and advertising, advocacy groups - and the consultants hired by them - are looking for ways to stand out in what is an already ovcrsaturated marketplace.
Probably the biggest difference between this summer's healthcare campaigns and a traditional issue campaign is the dense fog of information already out there. The public is hearing tons of rhetoric from both sides of the healthcare debate, says John Del Cecato, a Democratic consultant at AKPD Message and Media, so ads don't need to educate viewers from scratch. "You need to spend less time explaining why healthcare is important and why they should pay ...