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Article: COLORADO STATE MARKETING PROFESSORS FIND HIGH-SENSATION SEEKING TEENS HAVE FAVORABLE BRAND IMPRESSIONS OF FLAVORED CIGARETTES
- Article from:
- US Fed News Service, Including US State News
- Article date:
- October 8, 2009
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FORT COLLINS, Colo., Oct. 7 -- Colorado State University issued the following press release:
As the debate continues to swirl around the recent U.S. ban of flavored cigarettes, Colorado State University Marketing Professors Kathleen Kelly and Ken Manning are releasing results of their study concerning the effects of cigarette package flavor descriptors and adolescents' brand perceptions.
Among high-sensation seeking youth, the appeal of cigarette brands is enhanced through the inclusion of flavor names on product packaging, according to Kelly and Manning's new study.
"The potential appeal of flavored cigarettes among youth has not been well understood. With our study, we aimed to learn more ...