Article: East meets West as firm turns to Asian roots

Medical device maker looking to its Japanese parentage to make New Jersey the land of rising profits

UNLESS YOU ARE a surgeon, a hospital purchasing manager or a medical products distributor, the name Terumo Medical Corp. is unlikely to ring a bell.

But Juichi "Jim" Takeuchi, 49, president of the U.S. subsidiary of the $3.3 billion Japanese medical device maker, wants to transform his company into a top-rung player. In getting there, he said he's banking on strong support from his parent company's R&D pipeline of new products and a sharper marketing focus.

Takeuchi wants Terumo to be at the top of the U.S. market for some of its main products, which include catheters, wires, sheaths, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!