Articles > Reference > News Wires, White Papers, and Books > The Hindustan Times news wires > October-December 2009 > Tuesday, November 3

Article: What's That Brand Doing in My Show?

Article from:
The Hindustan Times
Article date:
November 3, 2009
Copyright

India, Nov. 3 -- This week Microsoft pulled the plug on plans to sponsor a half-hour variety show produced by Seth MacFarlane, creator of the Fox comedy Family Guy.

The idea was to promote its latest operating system, Windows 7, on what was tentatively called Family Guy Presents: Seth & Alex's Almost Live Comedy Show, without commercial interruption. But after attending an Oct. 16 taping, and feeling the brunt of its characteristic off-color humor, Microsoft ( MSFT - news - people ) execs got cold feet. "It became clear that the content was not a fit with the Windows brand," says a Microsoft spokesperson, who won't disclose details about the nature of the sponsorship. Fox still plans to ...

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