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Article: A different kind of bar
- Article from:
- Isthmus
- Article date:
- October 16, 2009
- Author:
CopyrightCopyright Isthmus Publishing Oct 16, 2009. Provided by ProQuest LLC. (Hide copyright information)
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Local entrepreneur has 'secret' plan to transform local nightlife
Michael Hierl oozes confidence. The 53-year-old Madison native and Harvard graduate calls himself a "serial entrepreneur" who has generated: more than $100 million in sales with his various companies.
But Hierl's latest venture has an altruistic component, something he calls "social entrepreneurism. "
"Make no mistake, I'm out to make money," Hierl says. "But I'd like to think there are ways to do that and help the broader community."
With Segredo - a restaurant with a boutique bowling alley and other games he wants to put in the building that is now Madison Avenue, 624 University Ave. - Hierl hopes to transform a part of ...