Article: A different kind of bar

Local entrepreneur has 'secret' plan to transform local nightlife

Michael Hierl oozes confidence. The 53-year-old Madison native and Harvard graduate calls himself a "serial entrepreneur" who has generated: more than $100 million in sales with his various companies.

But Hierl's latest venture has an altruistic component, something he calls "social entrepreneurism. "

"Make no mistake, I'm out to make money," Hierl says. "But I'd like to think there are ways to do that and help the broader community."

With Segredo - a restaurant with a boutique bowling alley and other games he wants to put in the building that is now Madison Avenue, 624 University Ave. - Hierl hopes to transform a part of ...

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