Article: Publication No. WO/2009/085524 Published on July 9, Assigned to Yahoo! for Online Advertisement Improvement Using Product, Social Network Data (American Inventors)

GENEVA, Nov. 4 -- Brandy Lee Aven, David Anthony Burgess, Jonathan Frank Haynes, James Raymond Merino and Paul Cameron Moore - all from United States of America, have developed a using product and social network data to improve online advertising.

The patent has been assigned to Yahoo! Inc., Sunnyvale, Calif.

According to an abstract posted by the World Intellectual Property Organization: "Methods and apparatus for improving word-of-mouth online advertising are provided. Construct a social network including multiple users based on the users' social network data and optionally further based on the users' demographical and/or other personal information. Categorize the users in the social ...

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