Article: TRAVELING GREEN

Sustainable tourism summit comes to Asilomar.

There's money to be made in ecofriendly tourism. And California wants a piece of the organic pie.

This Thursday, the state Travel & Tourism Commission hosts the inaugural California Sustainable Tourism Summit at Asilomar Conference Grounds in Pacific Grove.

"We know that more and more consumers are becoming concerned about sustainability when they travel," says CTTC spokeswoman Susan Wilcox. "We thought that it might be a good idea to bring the elements together to talk about best practices, and then market that to the consumer."

One goal of the summit is to begin creating sustainability standards for touristserving businesses. The CTTC, in ...

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