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Article: Dental insurance gains popularity
- Article from:
- Rough Notes
- Article date:
- October 1, 2002
- Author:
CopyrightCopyright Rough Notes Co., Inc. Oct 2002. Provided by ProQuest LLC. (Hide copyright information)
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BENEFITS BUSINESS
But-complexity and increased costs have made the coverage more problematic
Ttelevision advertising tells the tale. The cool, hip, attractive people have perfect teeth and white smiles. If they don't match onscreen perfection, they need better toothpaste, whitening strips, trays and potions.
And they need better and more expensive dental care, provided by more complicated, more restrictive and much more expensive group dental insurance plans, provided, in turn, by a shrinking number of insurance companies.
Are your producers ready for the wave of new interest in and demand for dental health benefits? Are they ready to learn about all of the changes in dental insurance ...