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Editorial...in the field
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Agency Sales
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November 1, 2002
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Copyright informationCopyright Manufacturers' Agents National Association Nov 2002. Provided by ProQuest LLC. (Hide copyright information)
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The results of our recent profile survey can be found on page 6 and may be helpful to you in benchmarking your agency against the "average" MANA member.
The problem with averages, of course, is they mask the unique ways in which individual members compete and succeed in today's competitive environment. We try to feature some of those coping strategies in articles about member agents in these pages throughout the year. We also publish Research Bulletins and Special Reports that suggest ways that agents can be more effective in their businesses.
MANA is made up of over 4,600 agencies, all of which have unique approaches to the market and to life. I know a number of MANA members who own ...
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