Article: Let Miata define Mazda's brand

Article: Toyota: Early arrival will help Camry.(Toyota Motor ...
Automotive News;  January 16, 2006 ;     700+ words ... ... cycle, yet with incentives that rarely crossed the $1,000 plateau, that win streak is formidable. How big a seller is Camry? Toyota estimates that 5 million Camrys are in operation in America. That's more Camrys buzzing around America's roads than ...

Article: Bad fastener can lead to limping Camry.(Toyota ...
Automotive News;  May 1, 2006 ;     648 words ...Byline: Mark Rechtin Just two months into the launch of its redesigned 2007 Camry, Toyota has a problem on its hands. A fastener in the automatic transmission can loosen, and as a result drivers can lose the use of ...

Article: Toyota courts kids with Scion; gets thumbs-up verdict: The box ...
Automotive News;  October 29, 2007 ;     700+ words ...Byline: Mark Rechtin Slim dealer margins The planners also needed to get dealers involved. "We really needed to work with the dealer body because of the nonnegotiable price point. Nobody believed that they were going to keep the 6 percent margin Bolain says. But Lentz and newly assigned corporate

Article: Toyota courts kids with Scion; gets thumbs-up verdict: The box ...
Automotive News;  October 29, 2007 ;     700+ words ...Byline: Mark Rechtin Jim Lentz was perplexed and worried. Toyota's buyer base was getting gray hair, and the proposed solution was to start a brand that sold a car that looked like a refrigerator crate. Lentz had spent his career jogging among sales, distribution, merchandising and field

Article: Mazda angers importers as it takes over distribution ...
Automotive News Europe;  July 2, 2001 ;     700+ words ...Mazda has enraged dealers and distributors in at least two ... its vehicle sales networks from independent importers. Mazda dealers in the United Kingdom are "starving for cars" as Mazda Motor Europe negotiates to take over import rights from ...

Article: Mazda Global Premiere of Eco-Friendly and Powerful Next ...
JCN Newswires;  September 29, 2009 ;     700+ words ...Hiroshima, Sept 29, 2009 - (JCN Newswire) - Mazda Motor Corporation will showcase the world premiere ... October 24 through Wednesday, November 4, 2009. Mazda will exhibit the 'Mazda SKY-G' direct injection gasoline engine, the ...

Article: Mazda Encourages Franchise Exclusivity, Unveils New Dealer ...
PR Newswire;  February 6, 2004 ;     700+ words ...LAS VEGAS, Feb. 5 /PRNewswire/ -- Mazda North American Operations (MNAO) has announced specific measures to increase the number of Mazda dealers investing in the Mazda franchise. The three-year program commitment, which ...