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Article: Serving the small business market is a must
- Article from:
- Texas Banking
- Article date:
- October 1, 2002
- Author:
CopyrightCopyright Texas Banker Association Oct 2002. Provided by ProQuest LLC. (Hide copyright information)
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Recent and dramatic advances in technology, especially the development of the Internet and secure browser-based products, are leading financial institutions to focus more attention on small businesses and on new ways to serve them more effectively. Technology now gives small businesses convenient and efficient access to financial products and services. The small business market is both a viable and profitable revenue source, making it one of the most valuable and competitive of financial industry markets.
In addition to being the largest market segment in the U.S., small businesses are attractive to America's bankers for many reasons:
* They use a variety of cash management services that ...
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