|
|
Article: THRIVING IN TOUGH TIMES
- Article from:
- NJBIZ
- Article date:
- December 2, 2002
- Author:
CopyrightCopyright Snowden Publications, Inc. Dec 02, 2002. Provided by ProQuest LLC. (Hide copyright information)
|
The time-honored formula for riding out a recession is all too familiar. You cut costs, cut head count, cut some more costs and cherish your key customers. Then you hunker down and pray for better economic weather.
While plenty of New Jersey companies are hewing to the traditional white-knuckle approach to recession, others are forging ahead despite the hostile conditions. They are taking market share, snagging new clients and, in some cases, even hiring like crazy.
So what's their secret? For some, especially those who can take costs or complications out of their customers' fives, the recession has mostly been good news. With their customers hard pressed, their services are in greater ...