Magazine article from our research archive:
|
|
A ChE's guide to marketing communications
- Article from:
-
Chemical Engineering Progress
- Article date:
-
January 1, 1998
- Author:
-
|
Copyright informationCopyright American Institute of Chemical Engineers Jan 1998. Provided by ProQuest LLC. (Hide copyright information)
|
Chemical engineers play a vital role in the success of marketing communications in the CPI.
Despite its basic, proven tools for success - from sophisticated direct mail messages, to full-page four-color ads, to television commercials, to public relations campaigns - the world of marketing remains a mystery to many people. Is there a magic formula? What influences a customer to reach a buying decision?
Marketing is both a discipline and an art. It is unlike engineering in that it is difficult to quantify, and it can't be tested and retested to determine its accuracy. But, marketing does work. Each of us makes purchases because of its power.
This article explains how marketing does what it ...
Related newspaper, magazine, and journal articles:
|
Marketing Communications: Integrated Theory, Strategy & Tactics
Public Relations Quarterly;
April 1, 2002 ;
700+ words
...Marketing Communications: Integrated Theory, Strategy...was not so long ago that marketing communications was considered little more...How things change! Today marketing communications has reached the status...
|
|
Philippine Association of National Advertisers Integrated Marketing...
Manila Bulletin;
November 22, 2000 ;
296 words
......Convention,'' short for Integrated Marketing Communications Convention. This three-day event...marketing trends, specifically on marketing communications. The American Association of Advertising...Agencies (4As-USA) defines integrated marketing communications as a concept of ...
|
|
MEASURING THE EFFECTIVENESS OF MARKETING COMMUNICATIONS WITH INDEX 3K
Innovative Marketing;
January 1, 2007 ;
700+ words
......effectiveness of the company's marketing communications is very important in public relations...measuring the effectiveness of marketing communications in general. The second section...research are discussed. Key words: marketing communications, effectiveness, quality of ...
|
|
MBUSA Appoints Keogh to General Manager, Marketing Communications.
PR Newswire;
August 15, 2005 ;
196 words
......position of general manager, marketing communications, effective immediately. As general manager, marketing communications, Keogh will be responsible...responsibility for national marketing communications, regional advertising...
|
|
|
NM Marketing Communications Develops 'Green' White Paper Detailing the New...
PR Newswire;
November 10, 2008 ;
291 words
......with your business-to-business marketing communications is the best way to reach prospects...the environment, according to NM Marketing Communications, Inc. The company has produced...Merens, managing director, NM Marketing Communications. This new paradigm for B2B communications...
|
|
|
Carlon, a Lamson & Sessions Company, Names Haselow Marketing...
PR Newswire;
January 11, 1999 ;
400 words
......PRNewswire/ -- Haselow Marketing Communications, a Cleveland-based...Cleveland, Ohio, Haselow Marketing Communications is a full-service...business-to-business marketing and marketing communications firm serving both...
|
|
|
Micrografx Expands Marketing Communications Organization
PR Newswire;
July 15, 1997 ;
700+ words
......and Reed promoted within marketing communications RICHARDSON, Texas, July...professionals bring to the table. Marketing Communications Chesley Beaver was promoted to Senior Marketing Communications Manager, International...
|
|
Design can make or break a campaign. (Welch Inc.'s marketing...
Westchester County Business Journal;
August 31, 1992 ;
700+ words
......writer who has operated his own marketing communications business since 1976, Bill Welch...wanted to establish. As THERAFIT's marketing communications counsel, Welch Inc. consults on...Susan has managed THERAFIT's marketing communications since Welch Inc. became THERAFIT...
|
|
An export marketing plan for small companies.
International Trade Forum;
April 1, 1995 ;
700+ words
...An export marketing plan can serve as...up an export marketing plan requires time...plan An export marketing plan is needed for...business plan. The marketing plan is an essential...opportunities. A good marketing plan specifies objectives...devised export ...
|
|
|
McCann Worldgroup Introduces the 'Demand Chain' as Unifying Strategic...
PR Newswire;
June 14, 2004 ;
653 words
......Worldgroup, one of the largest global marketing communications organizations, has unified and...the wide variety of different marketing communications practices that all have different...Demand Chain(TM) connects all marketing communications programs to the business goals...
|
See all results.
Or, try our
Advanced Search.
|