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Article: Pro Grip
- Article from:
- Dealernews
- Article date:
- January 1, 2003
- Author:
CopyrightCopyright Advanstar Communications, Inc. 2003. Provided by ProQuest LLC. (Hide copyright information)
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Making A Name In The U.S. Market
More Than Meets The Eye
Perhaps better known in this country by their nom de guerre, Pro Grip, Italian grin manufacturer Plastiche Cassano has had a handle on the grip business since 1925. Founded by Signor Francesco Assaghi as a bicycle handgrip company, the golden rule of business has always been to concentrate on being the best. Now, nearly 80 years later, the company still specializes in producing the best grips possible for everything from mopeds and motorcycles to baby carriages and even grips for crutches.
In recent years, however, Assaghi's grandson Luigi Franchi has diversified the company's offerings, particularly in the motorcycle market. ...