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Variable-data printing customizes business pieces
- Article from:
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Journal of Business
- Article date:
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February 12, 1998
- Author:
- Anonymous
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Copyright informationCopyright Northwest Business Press Inc. Feb 12, 1998. Provided by ProQuest LLC. (Hide copyright information)
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Just as computer "mail merge" enabled companies to produce personalized letters easily in large quantities, a relatively new technology called variable-data printing now allows businesses to have brochures, flyers, and other printed works customized to an even greater degree;
The idea is to glean personal information, such as a customer's name, age, buying habits, and income level, from a database, and then drop into each printed sheet different text blocks, full-color photographs, or other graphic elements that include or correspond with the personalized information about a recipient. Every single brochure or flyer prepared for a mailing--even a large mailing--in essence could be tailored ...
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Variable-data printing customizes business pieces
Journal of Business;
February 12, 1998 ;
Anonymous;
787 words
......technology called variable-data printing now allows...predict that variable-data printing will continue...has used variable-data printing for a direct-ma...she says. Digital presses Variable-data printing is made possible by ...
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Variable-data promise remains unfulfilled. (Trend Watch Report).(Brief...
Graphic Arts Monthly;
September 1, 2002 ;
262 words
......firms that have digital presses report that 60% of their jobs are not variable-data in nature, says...to proponents of variable-data printing. Moreover, TrendWatch...survey shows that variable-data printing on digital presses has pulled ...
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One-to-One IMPACT of VARIABLE-DATA Presses.(digital presses allow...
Graphic Arts Monthly;
January 1, 2001 ;
Toth, Debora;
787 words
......category of digital imaging systems...variable-data digital presses, i.e. imaging...impression. When digital presses first appeared...format on digital presses, says John...to produce variable-data printing; the problem...investing in a ...
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Variable printing is called profit path.(Digital Technologies)
Graphic Arts Monthly;
October 1, 1997 ;
787 words
......mainstream of variable-data printing and profitability...manufacturers of digital presses, after targeting...full-color, and variable-data printing markets, have...adopters of digital presses from Indigo...printing with variable data. Now, ...
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VDP Opportunities with Digital Printing
GATFWORLD;
October 1, 2004 ;
Anonymous;
787 words
......opportunities. PIA/GATF's Digital Printing Council...study. Research for Variable Data Imaging Opportunities...communications, or color variable data printing (CVDP) in North...incorporate color variable-data elements are relatively...include fullcolor variable ...
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Following trends is all the graphic arts fashion.(building business)
Printing News;
February 12, 2007 ;
Bokuniewicz, Ed;
787 words
......digital imaging. Production color digital presses came to market with Indigo and...solutions, and five- to seven-color digital presses, while enhancing open workflows...individual looking for new ideas. Variable-data printing satisfies this need. Shopping...solutions in depth ...
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Going Digital: Part 2. It's All About the "D" in VDP
GATFWORLD;
October 1, 2006 ;
Snyder, John;
787 words
......key aspects of VDP (variable-data printing). The quality gap between...current generation of digital presses has made output quality...especially for VDP (variable-data printing) applications. Where...First Things First Variable-data printing refers ...
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Steadily, digital presses extend their reach.(the market for digital and...
Graphic Arts Monthly;
October 1, 1999 ;
Whitcher, Joann Strashun;
787 words
......devices in familiar applications - short runs and variable-data printing - plus in the packaging field. The growth of the...2000 expo in Germany just seven months away, new digital presses - and alternatives, such as fast color copiers and...is seeking to generate more market acceptance of ...
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The hardware: a look at the top digital presses for VDP.
Printing News;
May 14, 2007 ;
Green, Tom;
787 words
...Variable-data printing (VDP) has been getting a lot of attention lately. Being able...expectations that could cost you needless pain and money. Types of Variable-Data Printing The range of VDP begins with simple and moves to very complex...
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Final Column Recaps Key Points.
Graphic Arts Monthly;
December 1, 1999 ;
Cross, Lisa;
687 words
......in January 1998 to explore the marketing of variable-data printing, will be replaced in 2000 by Management Clinic...reader. While we at GAM believe that marketing variable-data printing is an important management topic, it is just...is. A key promotion tool is a product sample. ...
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DPC `Very Last Designer's Guide' Covers Digital Printing Techniques.
Printing News;
January 8, 2001 ;
173 words
......help graphic designers understand and apply digital and variable-data printing concepts in order to get an optimum print product. The...preflighting, and more. This guide attempts to explain why digital presses do not reproduce images in the same way a conventional...
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How We Did the VDP Cover
GATFWORLD;
October 1, 2006 ;
Bober, Douglas;
787 words
...In order to realize the most effective use of variable-data printing (VDP) in a marketing campaign, you must identify a business issue and then use the digital presses' unique variable technology to solve that problem-n...theme of the October issue is always digital and ...
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Printing Power.(ANRO)
Graphic Arts Monthly;
April 1, 2007 ;
Cross, Lisa;
787 words
......Editor Packaging commercial offset, digital presses and hybrid inkjet-on-offset is powering...ANRO sales and marketing director. 'Variable-data printing also meshes well with our direct...particularly well when it comes to variable-data printing.' ANRO also offers ...
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Digital presses eye the market of one.(includes related article on Adobe...
Graphic Arts Monthly;
April 1, 1996 ;
Sharples, Hadley;
787 words
......opportunities and obstacles to spare. When digital presses debuted several years ago, they promised...Something very different That's where digital presses come in. Because digital presses can produce a new and completely different...
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