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Article: Strategic Planning for Public Relations / The Public Relations Handbook
- Article from:
- Journalism & Mass Communication Educator
- Article date:
- October 1, 2002
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Autumn 2002. Provided by ProQuest LLC. (Hide copyright information)
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* Smith, Ronald D. (2002). Strategic Planning for Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers. pp. 344
* Theaker, Alison. (2001). The Public Relations Handbook. London, UK: Routledge. pp. 289
Two new books offer fresh perspectives on the strategic planning practices of public relations and public relations specialties. These are Strategic Planning for Public Relations, by Ronald D. Smith, and The Public Relations Handbook, by Alison Theaker.
Strategic Planning for Public Relations is a welcome new book for the public relations campaigns class. It contains a how-to guide to achieving public relations goals and also integrates current theoretical perspectives and ...