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Article: Public relations executives view the curriculum: A needs assessment
- Article from:
- Journalism & Mass Communication Educator
- Article date:
- January 1, 1998
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Winter 1998. Provided by ProQuest LLC. (Hide copyright information)
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"The problem with public relations education is this: When you've taken one public relations course, you've taken them both."
Despite such derisive comments, which was offered by a participant in the survey to be discussed here, public relations is the fastest-growing area of study of all the communication-related disciplines. More incoming freshmen express interest in studying public relations than print or broadcast journalism, according to The Freedom Forum (Overby, 1996); and for the first time since tracking began in 1991, public relations students now outnumber advertising students, 15,352 to 14,607 (Ross & Johnson, 1997). Schools with established mass communication programs are ...