Op, Warnaco May Not Be Hip, But They're Survivors

Orange County Business Journal;  February 14, 2005 ;     700+ words ......days. At the helm has been Dick Baker, president of Irvine-based Op who left a New York post at...first priority, according to Baker. Op is targeting an ambitious $500...some control of its products, Baker said. All Op products now are made under...

OP'S NEW LINEUP Surfwear Maker Revises Look, Distribution, Licensees

Orange County Business Journal;  March 23, 1998 ;     700+ words ......came from one kitchen," Baker promised. "Op is in an ideal position...brand." As evidence of Op's "brand equity," Baker cites a November issue...6% to 8%. In shunning Op's former democratic distribution strategies, Baker will target elite department...

OP'S SECOND WAVE; THE BRAND SUFFERED SOME DINGS IN THE DISCOUNT CHANNEL....

Daily News Record;  December 9, 2002 ;     700+ words ......the tide is indeed high, and Baker's Op is well positioned to ride it...purchased a majority stake in Op in 1998 (Baker is also an owner), Baker made...and we started using only the `Op' abbreviation, Baker says. While the brand possessed...

OP SHIFTS BRANDING STRATEGIES.

WWD;  September 25, 2000 ;     700+ words ......separate, said Richard Baker, chief executive of Op, adding that Op will...surprise, then, that Baker is searching for a licensee...and wovens-based. If Op can establish a classification...denim product with the Op brand. Baker and his team have been...

OP'S CAMPAIGN: JUST BEACHY.

WWD;  April 2, 1999 ;     604 words ......it's the first time OP has invested in any...years, said Richard Baker, OP's chief executive...is the 18th annual OP Pro -- the largest...around music, said Baker. That's the number-o...didn't before, said Baker. Baker said OP was in a major growth...

WARNACO GIVES OP ROOM TO GROW; DICK BAKER TO REMAIN WITH COMPANY AS OP...

Daily News Record;  August 9, 2004 ;     700+ words ......cash out and go home, OP chief executive Dick Baker told DNR just hours...well-established business model. Baker said he expects it...business as usual at OP and didn't foresee...integration are expected. Baker said the long-term strategy for OP is to turn the successful...

OP BEING ACQUIRED BY GROUP HEADED BY CEO RICHARD BAKER: ONCE DEAL IS...

Daily News Record;  June 12, 1998 ;     263 words ......When reached in his office at OP's Irvine headquarters, Baker said an official announcement...stages of a management buyout of OP, Baker said. The intent of the new holding...license when it becomes available. OP's Baker said his group also would be interested...

CEO DICK BAKER HEADS GROUP THAT ACQUIRES OCEAN PACIFIC.

Daily News Record;  September 30, 1998 ;     307 words ......spearheaded by CEO Dick Baker. Baker and the Doyle &...controlling interest in OP from Berkeley International...and best-known brands. Baker was close to a buyout of OP this spring with another...in Paramount, Calif. Baker joined OP 18 months ago. One of...

OP'S TURNAROUND SURF BRAND SEES SALES OF $350M.(Company Profile)

WWD;  December 3, 2003 ;     700+ words ......ANGELES -- Richard Baker likes to tell listeners...Never mind that the Op chief, known as Dick...credit the secret of Op's juniors and overall...multibrand strategy Baker introduced that targets...quality higher. The Op juniors line grew...significantly this year, said Baker, as ...

Russell Baker, The Modest Scribe; Musing on Motives & The Origin of His...

The Washington Post;  July 25, 1989 ;     700+ words ......button-down (that he doesn't) and a pair of dirty white corduroys, Baker, 63, has divided the morning between working in the garden...shouldn't be made to feel that journalists are inaccessible. Baker and Mimi live in an early-19th-century home that sits on...siren-proof. "There has to have been a major air ...

OCEAN PACIFIC'S NEXT WAVE; SPRING '06 PREVIEW SIGNALS OP BRAND...

Daily News Record;  June 20, 2005 ;     506 words ......County up into L.A., said OP's chief executive officer, Dick Baker, who feels the brand has...stay timeless. Reviving the Op brand has been Baker's main mission since he joined...product in line with the Op image. Baker said: We're a highly visible...

SEA CHANGE; NOW A DIVISION OF WARNACO, OP IS OVERHAULING ITS BRAND...

WWD;  July 7, 2005 ;     700+ words ......years. Apparel Ventures has been Op's junior swim licensee for the...and product expertise with the Op brand -- there's definite value added to that equation, said Op president Dick Baker, who, along with investment...Boissiere, purchased the foundering Op from Berkeley ...

OP BRAND, STAFF FACE UNKNOWN.(Ocean Pacific brand )

Daily News Record;  November 6, 2006 ;     700+ words ......writing is on the wall, said one OP executive, who spoke on condition...nobody who's left believes that OP will continue on as an operating...categories will all be licensed out. OP president Dick Baker was vacationing on the Fijian...the licensing model upon which OP operated prior to its ...

OP ENLISTS EFASHION TO TRAWL FOR 'NET SALES.

WWD;  April 14, 2004 ;     580 words ......for manufacturers], said Dick Baker, chief executive of Op. Today, it's a strategic element...the light of day at retail. Baker said he didn't want to pursue...eFashion. Silano expects the Op site to generate $1.5 million...retail sales in its first year. Op this year will rack up ...

WAL-MART GETS GNARLY, SIGNS EXCLUSIVE DEAL FOR OCEAN PACIFIC, OP.(Wal-Mart...

WWD;  August 29, 2007 ;     700+ words ......with in-house brands alone. Op is a youth brand focused on...opportunity globally, said Dick Baker, former ceo of Ocean Pacific...with musicians and artists. Op in August 2004 was sold to Warnaco...million of debt. Iconix purchased Op in November 2006 for $53 million...fragrance. Upon acquiring ...