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Article: Future reconciliation of multicultural perspectives in public relations ethics
- Article from:
- Public Relations Quarterly
- Article date:
- April 1, 1998
- Author:
CopyrightCopyright Public Relations Quarterly Spring 1998. Provided by ProQuest LLC. (Hide copyright information)
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Today's range of multicultural perspectives concerning appropriate public relations ethics will be greatly reconciled as public relations continues to professionalize globally. The personal ethics of any "professionalized" occupation's culture-bound practitioners historically have tended to become subsumed into universal professional ethics that have encouraged corresponding universal ethical values.
As has been the case with other occupations that have "professionalized," the range of public relations' multicultural perspectives will tend to coalesce into a singular universal "professional" perspective as "professionalization" of public relations occurs through globalization.
This ...