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FRONT RUNNER

In the midst of the frenzy of media attention devoted to dot-com start-ups, overvalued IPOs and accounting discrepancies, well-run companies were labeled as boring and often ignored. Who wanted to read about a good company, business editors reasoned, when so many others were falling apart?

At face value, Wickliffe-based Lubrizol Corp. is one of those "boring" companies. A fluid technology company with nearly $2 billion in sales, it delivers consistent sales revenue, steady growth and shareholder dividends. It's no wonder, then, that in these "the worse news, the better" days of journalism that Lubrizol has flown beneath the media's radar.

"We are conservative," says William G. Bares, ...

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