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The right choice
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SBN Columbus
- Article date:
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March 1, 2003
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Copyright informationCopyright Smart Business Network Mar 01, 2003. Provided by ProQuest LLC. (Hide copyright information)
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Choosing the food and alcohol for your event can be a challenge, but an event planner can help you make the right choices.
"We ask leading questions," says Craig Decker, sales and marketing director at Made From Scratch, a catering and event planning firm. "What are your expectations? What, kind of concept have you come up with? If someone says, 'I see us having hamburgers and hotdogs in the backyard and having something like wagon's and such with a Western theme,' that makes it easy for us to understand that, they want a very inexpensive, very casual environment, versus the client who's saying, 'I want seafood items.'
"That leads us to a different type of customer, with higher expectations ...
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