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Article: Facts for the Few: Crittenden Caters to Niche Audience OC Editorial Staff Takes Well-Grounded Approach to Golf
- Article from:
- Orange County Business Journal
- Article date:
- June 29, 1998
- Author:
CopyrightCopyright Orange County Business Journal Jun 29, 1998. Provided by ProQuest LLC. (Hide copyright information)
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Crittenden Marketing Inc. publishes stories on subjects that most people don't care about - golf course management, resort marketing and commercial building in the Mid-Atlantic states, for example. But that's fine with Crittenden, because its market is the relatively few people who do care to - or need to - read about such things. For this nationwide audience, Crittenden produces more than three dozen bimonthly, industry-specific newsletters. Nothing fancy: Each publication consists of four pages of news and industry contacts. No pictures, no ads. And each costs $287 for a one-year subscription.
It makes for a small but durable business for 25-year-old Crittenden, a Coronado-based company ...